JOHNSON &
WALES UNIVERSITY,
where my education and professional career truly began. Through the institution, I took on valuable courses, Directed Experiential Education opportunities, internships, and projects that made my JWU experience well-rounded thus far.
JWU ADTEAM
What team? ADTEAM; In association with the American Advertising Federation, we were tasked with conceptualizing creative executions for our Indeed campaign (22-23). Through research and concepting, I proposed the slide deck to get the team's creative juices flowing.
WE WERE INDEED THE DISTRICT 1 WINNERS
ADDDDDTEAMMMMM; looks like too many D's and too many M's in the heading, just like there's too many ways to advertise to Gen-Z. By researching our target audience, I dove deep into this demographic's favorite brands and behaviors which helped us strategize for our Indeed campaign (in 22-23 associated with the American Advertising Federation).
DMIS
When you wish upon a star... your dreams come true; As a Project Leader, I led my team in a 16-week course to success, earning us the Award for Experiential & Work-Integrated Learning issued by Johnson & Wales University's Student Research, Design & Innovation Committee. We were tasked with promoting the Disney Musicals in Schools program to educators in urban school districts. Through this partnership with the Providence Performing Arts Center, we wanted to encourage K-5 elementary schools in Rhode Island to offer theatre art opportunities to students.
WHERE IT ALL BEGAN
There's no place like home... there's no place like home; My alma mater, Woonsocket High School, invited me back to give a motivational speech and tell my story as a '20 alumna. In my chat with the graduating class of 2023, I used the slideshow as a visual component to sharing my journey in high school and through college.
LIL' RHODY
Rhode Island - an actual state not made up of roads... or islands; Nine times out of ten when you travel somewhere new you look for things to do! Through this article, I shared my favorite seasonal things to do in the Little Rhody with fun photos in a slide!.
PROJECT PROPOSAL
When life gives you hot boys, you make boy bands;
Here, I drafted a final project proposal to my professor. The slideshow includes topics I would like to research and discuss, a tentative production schedule, and my goals for an A+!
MORE
See what's next; In this course, we were tasked with researching and repositioning Netflix. With our insights, the team and I developed a campaign that included Guerrilla and traditional marketing.
PROJECTS
Coming to you live from Providence, Rhode Island; As a Producer, I brainstormed lifestyle segments for The Rhode Show, a series hosted by WPRI Channel 12. Throughout the semester, I led the team, managed project flow, and adhered to Brand Guidelines. Overall, it was a great course that taught me the importance of branding, producing, and project management.
